EXCLUSIVE BTS: Dawn Richard Goes ‘AUTOMATIC’ [Photo]
Jason Lee’s cameras caught up with Dawn Richard on set where the R&B star was filming a video for her latest single, ‘Automatic’ off her current EP titled, ‘Armor On’. The graffiti inspired set, luminous colored landscape, and sexy dancers brought the flare that only Dawn could do. Normally when you refer to someone having golden skin it’s because they’ve recently tanned. Well, Dawn literally was showing off her body which was fully painted in gold.
So I asked Dawn a few questions that I always wanted to ask her between shot. Her answers did not disappoint.
Jason Lee: Dawn, the album is AMAZING! As you know I chose to do the Kelly Price event because I felt that something was missing in R&B. Automatic gives me EVERYTHING music should. What was the inspiration?
Dawn Richard: Druski, Carla Carter, and I needed an aggressive start for the Hearts…this was the anthem for all hearts who felt like the world wanted them to conform , and they didn’t want to.. This was the middle finger to the haters record.
JL: Some artists have a hard time moving from a successful group let alone two to a garnering respect as a solo artist – clearly you’ve done that with this EP. Were you nervous or did you know your fans would be there waiting for you?
DR: I’m Always nervous when I’m taking a risk. But then I swallow it and dive head first. Lol
JL: The vocals in Automatic are dope. I know you’ve heard this a few times but I haven’t heard you respond to it. There can be a clear comparison to Brandy. What say you?
DR: I’m honored. She is the best honestly… But I feel there are differences in our sounds. Two totally different approaches..
JL: Having seen the behind the scenes of this upcoming video and the FLY photos of you, the dancers, and the landscape, how involved were you in creating the visual to this track?
DR: Completely inlvolved. I picked this idea a while back, around Bombs video, with my best friend and Drew in the room. I said guys this Is what I’m thinking for automatic and they were like this is dope. I’m always in my head preparing the next visual. I already know why I’m doing for the next 3 videos
DR: Never be the world’s idea of you… Be God’s idea of you.
We wanted to give you an exclusive look at some of the photos from the shoot so you can see for yourself. Next week we’re going to post behind the scenes video of our day with Dawn, AND several more photos from the shoot! If there is any doubt, Dawn’s Reign continues…
Photo Credit: Decoy Boy